CASHEW APPLE POWDER
"1. The ""Invisible"" Fortificant for Staple Foods Unlike synthetic supplements, our powder is a whole-food fortificant. It is designed for seamless integration into daily staples like flour (atta), lentils (dal), and rice. The Win: It addresses ""hidden hunger"" without requiring a change in consumer eating habits, making it a perfect tool for large-scale public health nutrition programs. 2. Clean-Label Flavor Modulation Our powder acts as a natural flavor enhancer and acidity regulator for the beverage and processed food industry. The Win: It allows manufacturers to remove artificial additives and ""clean up"" their ingredient labels, meeting the growing global demand for natural, plant-based food tech. 3. High-Bioavailability Wellness Supplements The powder is a powerhouse of natural Vitamin C and Calcium. Because it is plant-derived, it offers superior bioavailability compared to synthetic tablets. The Win: It positions Amritattava in the premium ""Nutraceutical"" market as an organic, non-GMO alternative for immunity and bone health. 4. Sustainable Meat Alternatives (Vegan Tech) The fibrous structure of the de-sugared cashew apple powder provides an excellent texturizing agent for plant-based meat substitutes. The Win: It provides the ""meat-like"" chewiness that the rapidly growing vegan industry currently struggles to achieve using soy or pea protein alone."
Website : https://www.amritattava.com/
Current Status: Early revenues
Business Model: B2C
Product Description
"At Amritattava, we’ve taken the cashew apple—a fruit that has been historically overlooked—and unlocked its potential as a high-performance food ingredient. Our flagship product is a versatile, nutrient-dense powder that serves as a bridge between traditional agricultural wisdom and modern nutrition.
Instead of relying on lab-made synthetic vitamins, we’ve developed a way to capture the natural power of the cashew apple. Through a gentle processing technique, we create a powder that is naturally packed with Vitamin C, Calcium, and Iron. It isn’t just a supplement; it’s a functional ingredient designed to fix the ""hidden hunger"" in our daily diets without forcing anyone to change how they cook or eat.
What makes it stand out:
The ""Invisible"" Boost: It’s a fine, neutral powder. You can stir it into your morning atta, dal, or even a smoothie. It boosts the nutrition significantly without changing the taste or texture of your favorite family recipes.
Clean Label for Industry: For food brands, our powder is a game-changer. It acts as a natural flavor modulator and acidity regulator, helping companies move away from artificial chemicals and toward ""Clean Label"" ingredients.
Climate-Smart & Farmer-First: Every gram of this powder represents a win for the planet and the farmer. We’ve found a way to utilize the entire fruit, ensuring that the hard work of cashew growers translates into extra income and zero wasted potential.
Essentially, we’ve turned a gap in the harvest into a powerhouse of wellness. It’s simple, it’s effective, and it’s entirely plant-based."
