WATERWALL

Internet of ThingsIndustrial Internet of Things

'WATER WALL' can be used for large scale industrial purposes. It can be implemented in tanks up to 10,000 liters capacity which is used in municipalities, office buildings and apartments. A pipe line attached to these tank outlets can deliver pure drinking water to all its outlets 24/7. Its implementation is very economical compared to other existing large scale filters. When scaled down it can be used for domestic purposes by using compact filter units of up to 30 liters capacity. Our household filters are made smart and users can continuously monitor its water quality through a mobile application.

Website : http://lamaaratech.com/

Current Status: Early revenues

Business Model: B2B

Product Description

The home water purifier industry in India is pegged at USD 868 million (6000 cr) in FY 2018 and has been growing at a CAGR of about 20% for the last three years. With the government launching several programs to raise awareness about the health hazards of unsafe drinking water, the market size is across SEC categories.  
There are various products in the Water Filter segment - RO seems to be trending on top within the upper middle income and millennial homes who are high on health.  Our opportunity size thus could straightaway be thought through the segment who buys a water purifier and price-conscious too.  
Our strategy is to have clear differentiation and at a low cost which opens up a new market space and creates new demand.  ROs are currently battling a price battle which is Rs.10,000 upwards. We build a completely new category.