LimeLight Media
Regional OTT service platform:- Limelight Media "Over-the-top media service" is targeting Indian Regional Languages. A user selects a primary language, content will be delivered as per the selected language. User can easily switch between languages. Concentrating only in content distribution and monetization Limelight Media is an efficient media distribution platform, we help creators and publishers to distribute and monetize their content. We will never purchase content from any publisher Social connect:- In order to retain mobile based customers, we must engage them. Through LeMe (le-Mme), short form of "Let me", they can participate in a short video contest available in their language to win exciting prize or enjoy the performance from professionals! Personalized content filtering:- The Limelight Media Home screen is dynamically rendered, we start with a default profile in their language, through machine learning, we slowly deliver them personalized home screen Micro-payment model:- Limelight Media has both free and Paid contents. Like in pre-paid mobile services, the user can buy credits (starts from 20 Rs) and use it to access paid content, this way the user need not have to make a financial transaction every time, better user experience Revenue Sharing with Publisher/creator:- Revenue sharing agreement with content owner, they can access the report through a portal, 100% transparency. UGC (User Generated Content) are removed after every contest, no recurring cost:- Our engagement with a user is through a contest, talent get bubbled up through this process, at the same time we set the expectation to remove the content once the contest is over. We could use most popular among them for promotional activity.
Website : https://www.limelightmedia.org/
Current Status: Early revenues
Business Model: B2C
Product Description
India has around 40 OTT platforms now. Having many platforms is good as it enables more investment, but this poses some problem for the user.
A user must subscribe each of them, if he/she wants to watch a premium content. There is no mechanism where you can pay for watching just that one show on a platform without subscribing for a period. This is so expensive and difficult to manage all the accounts.
Failed subscription model from mainstream media is another problem. Traditional TV subscribers are cancelling their subscriptions at increased rates. It will become increasingly difficult as more networks begin to offer consumers their own OTT services.
Retaining customers in an OTT platform is very difficult, most of them are one-way communication, if we follow traditional way of social media integration, it will cost a lot, recurring cost of managing User Generated Content poses a high risk
It is extremely difficult to build a cost-effective digital media distribution platform. Since it is costly, media publishers generally have been slow to get in on the act. Most of them have no resources to do it.
Limelight Media – Value Proposition
- A Regional Over-The-Top media (OTT) platform with a social connect
- It Unify Information, Entertainment and Social engagement
- A user starts with a language selection, enjoy shows, news and music in their language
- A user can consume content from variety of publishers /creators
- Limelight Media support 10 Indian languages!
- User can participate in a short video contest available in their language to win exciting prize or enjoy the performance from professionals!
- A time bound short video contest allows us to set the expectation and remove content as and when needed
- Limelight Media offers free as well-paid content, the user has the flexibility to choose “pay for singles” or monthly subscription
