Prospect Agent Engagement
About TATA AIA
Tata AIA Life Insurance Company Limited (Tata AIA Life) is a joint venture company, formed by Tata Sons Pvt. Ltd. and AIA Group Ltd. (AIA). Tata AIA Life combines Tata’s pre-eminent leadership position in India and AIA’s presence as the largest, independent listed pan-Asian life insurance group in the world spanning 18 markets in the Asia Pacific region. Tata AIA Life has written retail new business weighted premium of Rs. 2,692 crore for the financial year 2019-20. For the same period, the 13th
Problem Statement
Challenge title
Prospect Agent Engagement
Challenge Description
Our company sources insurance business from an extensive network of insurance agents across India. In order to grow , the company is constantly looking to expand its network of agents through new agent prospecting, recruitment and onboarding. For this purpose the company incentivizes the existing agent network to include new agents under their fold and organizes onboarding events. However during covid, these offline events moved to an online mode of working. Where webinars were being organized over Microsoft Teams and webcasted over Social Media for broader reach.
Challenge Pain Points
Difficulty in tracking prospect participation on case if webcasting over social media and generate accurate reports.
Expected results
A solution that enables the existing agent to enroll prospect agents through unique links.
Registering, enrolling registered agents for upcoming webinars
Running webinars over Microsoft Teams and webcasting it over Social Media
Tracking prospect participation during events and real-time reporting
Eligibility
- Any startup registered in Kerala
- Startup should have unique id(KSUM) and DPIIT number(startup India) for applying towards the challenges.
