Differentiated buying experiences for specific categories / products
About Falabella
Falabella's purpose, is to simplify the lives of people in Latin America by transforming their shopping experiences. Technological disruption, climate change, and a more empowered and informed consumer have all led us to rethink the way we do things and how we approach future challenges. It is for this purpose that we have developed a Physical and Digital Ecosystem that will enable us to strengthen our value proposal towards our customers. We are promoting a profound cultural transformation and
Problem Statement
Differentiated buying experiences for specific categories / products
With the merge of all our eCommerce channels, it has become more important than ever to offer specialized buying experiences for our different categories.
Examples: - AR for buying painting or trying on make up, virtual assistance for buying DI, products. etc.
Eligibility
- Any startup registered in Kerala
- Startup should have unique id(KSUM) and DPIIT number(startup India) for applying towards the challenges.
